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About GIS in business
A GIS is a tool for managing business information of any kind according to where it's located. You can keep track of where customers are, site businesses, target marketing campaigns, optimize sales territories, and model retail spending patterns. A GIS gives you that extra advantage to make you and your company more competitive and successful.
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A GIS enables you to better understand and evaluate your data by creating graphic displays using information
stored in your
database. With a GIS, you can change the display of your geographic data by changing the symbols, colors,
or values in the database tables.
GIS Puts It All Together
It is this analytical capability that allows a medical practice, for example, to decide where it should open its next branch location based on the latest population figures. Furthermore, you can either access information from the map or access the map from the information.
 And a GIS is dynamic. The maps you create aren't limited to a single moment in time. Simply update the information linked to a map and the map automatically reflects those changes. You can do this quickly, without special training. GIS lets you create map displays and maps for presentation simply by pointing and clicking. GIS lets you visualize and analyze information in new ways, revealing previously hidden relationships, patterns, and trends. Business people in marketing, advertising, real estate, and retail are already using GIS to analyze markets, optimize media campaigns, analyze parcels of land, and model spending patterns. A GIS can change the way you work, whatever your business task.
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Send your comments to: webmaster@esri.com May 14, 1997 |
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